Monday, April 27, 2009

Jim D’Addario Anecdotes

Collaborate to Succeed Part 1 – John D’Angelico

“In the long history of humankind (and animal kind too), those who learn to collaborate and improvise most effectively have prevailed.”

In reading that statement, one could assume it came from a musician or athlete playing team sports. But in actuality, it was the naturalist Charles Darwin that penned the line.

For musicians, collaborating and improvising is a way of life. Many times when people look at the success of a musical group or an enterprise, they inaccurately assume that success is the result of the efforts of one or two individuals. The fact is even the most astute entrepreneur gets nowhere if he/she does not learn to collaborate and improvise. Finding the right partners to collaborate with is the key.

I learned a lot about collaboration and running a business when I joined my first band at age 13. The first thing that was abundantly clear to me was that we sounded much better as a group than we did individually - provided we all practiced our parts. Later on in my career as business challenges presented themselves, I would always look for collaboration partners, reaching out to someone with more experience to help with the specific challenges that we faced.

In 1905, my grandfather Charles D’Addario emigrated from Italy to New York. He brought with him the family trade of making strings, which dates back hundreds of years to 1680. By coincidence, the very same year a Czechoslovakian luthier named Ladislav Kaplan also moved his family from Europe to America. At the time, there was a shortage of quality musical instruments and strings. Both gentlemen bought the American dream and lived it.

Soon after arriving in America, Ladislav discovered that he was having trouble getting good strings for his violins, violas and cellos. A trained craftsman, he discovered he was also a very, very talented mechanical engineer. Soon after, he began making his own strings and before long the Kaplan brand of gut bowed strings was well established.

Charles and Ladislav were friendly competitors and exchanged raw materials and know-how on occasion. Accounting ledger books from 1922 show Charles and Ladislav frequently exchanging material for payment. In the true European family business model, the Kaplan family ran their little string business out of a garage in their backyard in Norwalk, CT from 1905 to 1981. The D’Addarios ran theirs in the basement of their Jackson Heights, NY home, a short walk from what would become LaGuardia airport.

In the 1930’s, John D’Addario, Sr. joined his dad, Charles, and his young inquisitive mind was immediately energized by the world of the guitar. The guitar was yet to be amplified and was for the most part used as an element of the rhythm section of the big bands that were popular during that era. Guitar makers like Maccaferri and D’Angelico worked hard to make their instruments project acoustically over entire bands or orchestras.

John, Sr. (my dad), befriended John D’Angelico towards the end of the 1930’s. Their collaboration would be a key to the success of D’Addario guitar strings some 35 years later. D’Angelico was looking for someone to improve on the quality of the acoustic guitar strings that were available at the time. Dad was lucky enough to enter the picture at the right time. The art of string making at that time was exactly that - an ‘art’. Most developments were by accident or by trial and error. The major string brands at the time, National Black Diamond and Gibson for instance, did not make a string with the low end output, sustain and the projection in the upper register to satisfy D’Angelico.

I had the good fortune to meet John D’Angelico on several occasions as child when my dad was delivering strings to his shop on Kenmare Street in Little Italy. I can tell you personally - D’Angelico had golden ears. My dad’s collaboration with him yielded the acoustic guitar specifications that we, by and large, still use today. In fact most successful competitive brands have emulated the very specifications that the collaboration between D’Addario and D’Angelico yielded. All the D’Angelico packaged strings made prior to John D’Angelico’s passing (1964) were made by our family. Similarity in the names and his respect for John D’Angelico were key reasons why Dad never used the D’Addario family name on his strings until we did so in 1974.

My dad often spoke fondly of how well they worked together. Dad would make a variety of samples, with different core sizes and whatever different alloys of brass, bronze and silver plated copper that he could get his hands on at the time. John would test them and together, using their ears and their minds, through trial and error, they advanced the art of guitar string-making. Their first epiphany was determining the optimum size ratios between the core wire and the wrap wire for each wound string on the guitar. Later, they realized that the 80-20 brass (referred to as bronze most of the time) needed to be softened prior to winding. Eventually, after many trials, they landed on some great-sounding string specifications.

D’Angelico made instruments for all kinds of different guitar players. Many times the guitarist would not be satisfied with the instrument he ordered when he came to pick it up. While D’Angelico could make adjustments in the set-up of the guitar to sometimes satisfy the particular want of each player, he quickly realized, with all these string samples lying around, that many times just changing the string tension would do the trick.

Prior to their collaboration, strings were sold in one gauge. They pioneered the idea of Light, Medium and Heavy string gauges. Later, as the electric guitar took hold, players would demand even lighter and lighter string gauges. Back then, most guitars were outfitted with pretty heavy gauge strings.

As the guitar string business grew and my grandfather’s retirement age was approaching, my dad began to lose interest in bowed string manufacturing and focused more and more of his attention on fretted instrument strings. In 1959, Charles retired and for a few years, my dad and his team continued to make bowed strings for various private labels and under their own names Puccini and La Rita. Around 1964, after the British invasion and the advent of the real guitar boom, D’Addario totally abandoned bowed string manufacturing and focused all their energy on fretted instrument strings.

Dad and his partners (two other gentlemen from the same town in Italy) sold their company to C. F. Martin & Company in 1969. In 1974, after a five-year employment engagement, a newly-formed company (our present entity) introduced fretted instrument strings for the first time, bearing the D’Addario family name. Joined by his two sons John D’Addario, Jr. (my brother) and me (Jim D’Addario), the D’Addario family began on the journey of establishing the D’Addario brand name utilizing many of the string innovations discovered through the collaboration of John D’Angelico.

More on collaboration to come. . . .
My next article will discuss the acquisition of Kaplan Music Strings in 1981 and the re-entry into the bowed string business through our collaboration with Dr. Norman Pickering.

Jim D’Addario

Monday, April 6, 2009

SXSW 2009 - “Thousands of Bands, Two Earholes!”

For those of you who have never been to the South by South West Music Festival in Austin, Texas. You need to know a few rules in advance:

#1- Bring earplugs
#2- Don’t plan on sleeping
#3-Wear comfortable foot wear
#4- Practice your drinking skills beforehand to build up your tolerance to various kinds of alcohol. I suggest maybe attending a couple of Frat Parties or Irish Funerals as basic training.



video


This was my 4th year in a row and 7th time all together attending SXSW, so I was partially prepared for the onslaught of music coming from all directions and crevices, including bathrooms, elevators, grocery stores and dirt lots. Luckily D’Addario, The Musebox, Swing House and The Roxy Theater had hijacked a venue, that became our home base for great performances all week! D’Addario Artists such as Justin Townes Earle, Del Castillo, Madi Diaz, War Tapes and Mandi Perkins all played inspired sets over the 4 days. All of this chaos took place while Hugh, Mike & Brian (The D’Addario Brass) manned a table on the patio, conveniently located between the bar and BBQ.

On Friday, the day of our official D’Addario Day Party, guitar players & drummers both amateur and pro lined up around the patio while the D’Addario crew handed out samples of our new products as well as giving advice and demonstrations about various items like our EXL electric strings, EJ & EXP acoustic strings, Dual Action Capos, Custom Pro Cables and Onyx drum heads. Drinks were served courtesy of Barefoot Wine and Dos Equis while the free hot dogs were all devoured within just a few hours. Austin’s own Collings Guitars held a raffle for a free guitar and had a few on hand to try out. Collings giveaway winner, Lori Allen (pictured below), is thrilled with her new guitar. "It's not just the strings you strap across your guitar, it's what guitar you strap across your strings...D'Addario Strings & Collings Guitars!!! A PERFECT combination at SXSW 2009!!!"




Artists from all over the world come to SXSW but one of the highlights of the week was a local band named, Del Castillo. They've got a frontman with a powerful voice and commanding presence, with enough big hooks to have a Rock Radio Smash. What makes them even more interesting is the twin guitar Flamenco stylings of brothers Rick and Mark Del Castillo. The speedy but tasteful harmony and dueling leads incited cheers from the packed house as the rhythm section kept the crowd dancing.

Other highlights of the week were new discoveries of emerging artists like solo vocalist/guitar player Lindsay Ell from Canada, Chelsea Davis (powerhouse drummer) for indie vets The Start, and vibey acoustic sets from Angie Mattson and Diane Birch. The grand finale was Saturday night. By 9:30pm, the room was well beyond capacity in anticipation of a very special performance by U.K. heroes, Echo and The Bunnymen. The Tender Box and The High Dials set the tone for the evening, opening with quality danceable indie pop as the sweltering crowd happily waited till way past midnight for the Brit pop pioneers. No one left disappointed as Echo and The B Men played a 90 plus minute set of classics like “Lips Like Sugar” and “Killing Moon” as well as a few new catchy numbers. If you wonder where Liam Gallagher of Oasis got his swagger and patter just look to Echo’s leader Ian McCulloch. I was even more impressed by the great guitar work and tone of his longtime mate Will Sergeant.

Even after catching 15 plus bands a day at our D’Addario home base I still found a few hours (note rule #2 above) to check out other shows like The New York Dolls and The Hold Steady at Rachel Rae’s shindig. I wandered into J Mascis and his blistering wah wah attack with Dinosaur Jr. while walking a couple miles (rule #3) to a abandoned super market at 2am to check out the secret show by Jane’s Addiction, featuring Planet Waves artist, Dave Navarro. I had always been impressed by drummer Stephen Perkins but now some 20 years later since I first saw Jane’s in a small San Francisco club, I was absolutely floored by what a monster he really is. Look for the reunited band to tour with Nine Inch Nails this summer.

All in all it was fun times and good music helped by our excellent sound courtesy of Dynacord, Soundcraft, Shure, Marshall, Korg,Ultimate Stands and Vox and of course cables by Planet Waves, Drum Heads by Evans and Strings by D’Addario. Now I must sleep, Coachella is 2 weeks away..
--Phil Jaurigui, D'Addario Artist Relations


*Photos courtesy of Lisa Melton

Wednesday, April 1, 2009

Capacitance: What is it and how does it affect my tone?

The capacitance of something is a measurement of its ability to store a charge. Did you ever drag your feet and then touch someone in order to shock them…capacitance in action!!

A capacitor is a device that stores a charge consisting of two conductors separated by an insulator. What does such a device have to do with a guitar player? If you play electric guitar, everything!!

Let’s look at the construction of an instrument cable. A standard instrument cable in its most basic form is made up of a center conductor, some type of insulation, a shield (which is also used as a conductor) and the outer jacket. Hmm….a conductor, insulation and another conductor…Sound familiar?? Now that we realize that a guitar cable is basically a long capacitor, let’s look at how your tone gets affected.

When you start playing your guitar, a small electrical current flows between the two conductors of the cable. As the frequency increases, so does the current that flows through a capacitor. This is why high frequencies are affected more by cable capacitance then low frequencies.

Along with the source impedance, cable capacitance forms a low-pass filter between the instrument and amplifier, meaning it rolls-off or cuts high frequencies, much like your guitar’s tone control. The higher the capacitance is of the cable, the more high-end roll-off you will experience.

Capacitance in instrument cables is measured in picofarads (pF) as a full farad is too large compared to typical requirements in electronic devices. The picofarad is sometimes comically called a "puff" as well. Let’s say you have a cable that measure 45pF per foot and you use a 10ft cable to an effects pedal and then a 10 ft cable to your amplifier. Taking the pedal out of the equation you are looking at 900pF before your guitar signal hits your amplifier. Now lets take two cables that have a capacitance of only 33pF/ft. Using the same set-up you would have a total of 660pF before your guitar signal hits your Amplifier. See why it’s important to use quality, low-capacitance cables?

Some manufacturers design cables with a sound in mind…say a “rock style” or “jazz style” cable. What they are doing is pre-equalizing the cable by the capacitance level to roll-off certain frequencies. While this may work for some players, the best cables should leave your signal untouched giving you the most control over your tone when it reaches your amp. Now when some people use a cable with low capacitance, they will say that the cable is very “bright” compared to their standard cable. That “brightness” is actually the high frequencies that their previous cable was rolling off or not effectively reproducing. You may also experience greater lows and added dynamics or “liveliness”. The advantage of this is that you can now lower the treble controls on your amplifier, which in turn will cut down on the “hiss” that the amp produces. You are now getting a truer reproduction of your instrument into your amplifier.

Planet Waves cables are specifically designed and manufactured to have very low capacitance (among the lowest available), so that the output of your instrument remains intact and unchanged, giving you full tonal control over your sound.

Rob Cunningham

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