Thursday, December 29, 2011
We have been waging a battle against counterfeiters who sell fake D'Addario strings for over a decade. Today, the packaging on fake D'Addario strings appears authentic but the strings are horrific. These predators have not only stolen our name but are damaging our brand equity and reputation with our valued customers in markets all over the world. As a result, we have asked our elected representatives to pass fair and responsible legislation to help us and other manufacturers combat this problem.
We are hopeful that through the process of legislative compromise Congress will pass a law that preserves constitutionally protected free speech and allows D'Addario and others to fairly compete on a level playing field in the global marketplace. In addition we will be reaching out to all the Congressional representatives in areas where D'Addario has a presence to inform them that we do not support SOPA in its present form.
In the last few days, we have seen countless comments on various forms of social media and received many email messages, both pro and con on this issue. While the D'Addario family is committed to protecting its trademarks and family name, that commitment does not take priority over our respect for the U.S. Constitution and our right to free speech under the First Amendment.
I am available to answer anyone's questions on this topic personally. Please post any questions or comments on my personal Facebook page. I look forward to hearing from you.
Sincerely - Jim D'Addario
P.S. FYI- http://shortformblog.tumblr.com/post/14893085824/sopa-chamber-of-commerce-list
Friday, December 23, 2011
There is a lot of talk about where musicians shop today in our industry, and we have seen 3 distinct choices that have emerged for the consumer: The local stores/specialty shops, the national chain stores and on-line retailers. Each of them offers a distinct experience and brings different value to the customer, where you shop really depends on the experience you prefer: